Our Story
We pride ourselves on using only the ingredients necessary to give you full benefits of the product. Our products are all formulated without irritants or allergens, fragrance-free, non-comedogenic and absolutely no toxic chemical ingredients.
WE ONLY USE cold-pressed oils ensuring the richest possible formulation in all our products. And we make sure that are our main ingredients are top of the list in each formulation.
There is no other ingredient list, because we keep our ingredients short and sweet so that you get the most benefit from these rich ingredients and they are not mixed or watered down with anything else.
Meet Nada
Nada is an accomplished entrepreneur with a robust 17-year background in the tech industry, where she has specialized in helping startups thrive by placing user experience design and customer centricity at the forefront of their strategies. Her colleagues and friends know her as a passionate advocate for holistic health and mindful alternatives to mainstream wellness practices.
With a deep-rooted interest in wellness, Nada completed her yoga teacher training, during which she studied yoga and Ayurvedic health principles. This journey ignited her passion for exploring the natural healing properties of ingredients from her Arab heritage. In her experimentation with traditional treasures like Frankincense and Myrrh, she discovered a remarkable synergy that nourished her mind, body, and soul.
Originally from Canada and of Iraqi descent, Nada has called the UAE home for the past 14 years, where she first crossed paths with Nabaa in her inaugural year in Dubai. Together, they share a vision of redefining beauty and wellness through the power of nature.
For us clean skincare isn't just part of our routine it's a reflection of who we are and what we stand for."
Meet Nabaa
Nabaa is a passionate entrepreneur and devoted mother of three, who has embraced the UAE as her home for the past 14 years. Originally from the UK and of Iraqi heritage, she brings a rich cultural perspective to her approach to holistic health and botanical formulation.
From a young age, Nabaa learned the importance of natural alternatives, with her mother often introducing her to healing remedies for skincare and health. Her journey took a profound turn upon discovering her diagnosis with three autoimmune diseases, which inspired her to avoid harsh chemicals. This realization reinforced her belief that our skin—the largest organ—absorbs everything we apply, impacting both our appearance and overall well-being.
Driven by this philosophy, Nabaa incorporated botanical wonders into her daily routine and pursued studies in organic skincare. This journey deepened her understanding of the properties of natural ingredients and their effectiveness for various skin and hair types. Dedicated to ensuring safety, she rigorously tested each product on herself, her children, and loved ones.
For Nabaa, clean skincare is more than a routine; it embodies her values and commitment to health. She believes that SAAF's natural formulations have transformed her self-care regimen and empowered her to embrace her radiant skin.
Every ingredient we choose to work with has a meaning and benefit associated to it. We preserve the integrity of the source of that ingredient, its history, its energy and its natural blessing.
Lemon Oil Ingredients
Lemon Oil Ingredients
Lemon Oil Ingredients
Lemon Oil Ingredients
Lemon Oil Ingredients